Toyota

Assistant Manager - Digital MarketingToyota MalaysiaKuala Lumpur

Job Highlights :

- Amazing career Growth
- Fantastic Benefits
- Engagement Activities, 

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Job Description :

Responsible for developing, implementing & managing overall digital marketing strategy of Toyota Malaysia.

Social Media & Content Marketing :

-Oversee the day-to-day management of multiple social media accounts (Facebook, Instagram, YouTube, TikTok & Twitter) with combined followers of 1.5M

-Develop social media calendar that integrates branding and product messaging, including product launches, campaigns, competitions, aftersales services, live and on-ground events

-Lookout for popular social media influencers to collaborate with - that fits into Toyota products, target market and brand DNA.

-Brainstorm and come up with out-of-the-box ideas and key concept for influencers content

-Planned and execute product photoshoots & video shoots for social media content sustenance

Website Management & First Party Data Utilization :

-Ensure timely website updates for all product launches/improvement, pricing or specs changes, ad-hoc campaigns with minimal error

-Improve the design, UX, traffic, functions and content of the website as well as adhere to the brand CI. Develop strategies that drive customers to the website

-Explore Tealium capabilities for more efficient customer segmentation and benefits to the business

-Work closely with regional team (Toyota Motor Asia Pacific) to add more website functionalities and improve digital customer journey

PPC Marketing & Lead Management :

-Oversee always-on monthly promo campaigns and monitor against set KPIS (leads volume, brochure download, store locator clicks), budget pacing and efficiency of the buys across multiple platforms (FB, Google, etc.)

-Evaluate new digital buy platforms and decide based on model’s requirements, target audience, marketing objectives (performance vs awareness) etc.

GAZOO RACING Support :

-Manage the on-ground content production for digital and social media usage

-Keep up to date on the latest social media trends

-Grow sustainable relationships with influencers and brand ambassadors, leveraging those relationships to support business objectives

-Manage TGR livestreaming on Social Media Platform which includes copyrights documentation, KPI settings, buys pacing.

Reporting :

-Generate monthly reports on Excel, Socialbakers, Google Analytics to conduct digital trend analysis for UMW Toyota Management and UMW EXCO meeting consumption

-Use advanced and relevant metrics to measure the success of a marketing campaign

Digital Marketing Champion/ Trendsetter :

-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate :

• Perform an active role as the key liaison to Facebook & Google to optimize digital marketing strategy

• Execute all ad-hoc digital marketing reports/ requests by management

• Manage digital marketing budget

-Keep up to date on the latest social media trends and able to take actionable items for the Toyota brand to stay relevant.

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